🌿 Turning Strangers into Friends
Sprinter, what if you could have a system that works while you sleep?
Cold calling has a bad reputation.
“It’s old.”
“It doesn’t work”
Right?
Well…
A study by Baylor University found that salespeople who used cold calling had a success rate of 67%, compared to 42% for those who did not.
Here are four reasons why cold calling is still a powerful sales strategy:
Directly reach potential customers: With cold calling, you have the ability to reach out directly to potential customers who may not be actively searching for your product or service. This gives you the chance to introduce your brand and make a connection with someone who may have never heard of you before.
Gather valuable feedback: Speaking directly with people who fit your target audience allows you to gain insights into their pain points and what they are looking for in a product or service. This feedback can be used to refine your marketing strategy and improve your overall approach.
Boost sales: Cold calling can help you close deals faster and generate more revenue. By directly engaging with potential customers, you have the opportunity to build trust and establish a rapport that can lead to a sale.
Stand out from the competition: How many of your competitors are calling strangers this week? Adding a cold calling system might set you apart and enable you to grab some of their market share. By combining cold calling with other marketing strategies, you can create a well-rounded approach that reaches potential customers through multiple channels.
At Strategy Sprints, we actually enjoy starting new conversations, with trangers. We use a multi-channel approach: videos, calls, X (Twitter), Email, LinkedIn, Events, Masterminds, Referrals, Podcast and more.
In conclusion, despite its intimidating nature, cold calling is still a thing.
It is old and proven, and you can make it modern and fresh by crafting personal, valuable cold calling scripts. We are pretty good at crafting them with your team, and are happy to help. s an email
🐬 Now is a great time to supercharge your sales! Answer these quick questions to receive your personalized game plan: Here you go.
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Simon & The Sprinters
About Simon Severino
Simon Severino is a sought-after speaker on sales leadership. As a shrink-turned-CEO, he had to learn the importance of working on the business more than in it. Now, he helps business owners supercharge sales and reclaim 14 hours per week through his Strategy Sprints™ Method. Author of "Strategy Sprints", he teaches Certified Strategy Sprints™ Coaches how to supercharge sales. Member of the Silicon Valley Blockchain Society, TEDx speaker, Forbes contributor, has appeared on over 1300 podcasts.
When he is not supercharging sales, you'll find him swimming, biking, running and tricking his 3 kids into outdoor activities so they can't escape his annoying shrinky questions.