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Dive into a collection of past posts and rediscover timeless content.
The 5D Client Map: Sell the Desire, Win by Fixing the Deficit

Sep 25, 2026

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9 min read

The 5D Client Map: Sell the Desire, Win by Fixing the Deficit

Clients buy what they want. They stay for what you fix. They refer you for what they remember.

simon severino
simon severino
$100K Is Skill. $1M Is Hiring. $10M Is Systems. $100M Is Leaders. $1B Is Brand.

Sep 16, 2026

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2 min read

$100K Is Skill. $1M Is Hiring. $10M Is Systems. $100M Is Leaders. $1B Is Brand.

Why the thing that built your last milestone caps your next one.

simon severino
simon severino
Your Move: What 7 Years of Weekly Group Coaching Taught Me

Sep 13, 2026

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2 min read

Your Move: What 7 Years of Weekly Group Coaching Taught Me

Most training is built for the trainer, not you. Here's what actually works.

simon severino
simon severino
Roger's Secret

Sep 10, 2026

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1 min read

Roger's Secret

What Federer said when an NFL team asked how he stayed on top for 20 years

simon severino
simon severino
The 5 Roles Every AI-Powered Sales Team Needs (And Why Most Founders Only Staff One)

Sep 5, 2026

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3 min read

The 5 Roles Every AI-Powered Sales Team Needs (And Why Most Founders Only Staff One)

Five archetypes run every AI-native sales operation. Most founders only staff one or two — and never notice the gap.

simon severino
simon severino
New postYour CRM Pipeline Stages Are Lying to You

Sep 4, 2026

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2 min read

New postYour CRM Pipeline Stages Are Lying to You

Discovery, Demo, Proposal, Negotiation. Five labels that tell you nothing about why a deal actually stalls.

simon severino
simon severino
The 4 Moments Where Your B2B Deals Actually Stall

Sep 3, 2026

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3 min read

The 4 Moments Where Your B2B Deals Actually Stall

It's not a lead problem. It's a control problem.

simon severino
simon severino
Why Your Sales Team Talks Too Much (And How to Drill the Fix)

Sep 1, 2026

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3 min read

Why Your Sales Team Talks Too Much (And How to Drill the Fix)

There's a number that predicts your win rate better than your pitch deck ever will.

simon severino
simon severino
What Your Pipeline Would Tell You, If You Asked It

Aug 31, 2026

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2 min read

What Your Pipeline Would Tell You, If You Asked It

Most "communities" are decoration, not function. Here's the 1953 argument that explains why, and the test for the kind that actually catches a founder before the pipeline runs dry.

simon severino
simon severino
Why Your Best Prospects Say No Five Times Before They Buy

Aug 18, 2026

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3 min read

Why Your Best Prospects Say No Five Times Before They Buy

An old sales seminar reveals why top closers land deals after the fifth no, and what to steal, teach, and leave behind.

simon severino
simon severino
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