Email is designed to interrupt. Stop interrupting.
After working with hundreds of businesses on operational efficiency, I see the same pattern: excellent strategists spending 2-3 hours daily managing their inbox instead of closing deals.
That's 28% of an eight-hour workday. Gone.
The Real Cost of Email Chaos
Most CEOs track revenue per employee. Few track time lost to email management.
Here's what that costs you:
If your team of 10 people each makes $100K annually, and they spend 28% of their time on email, you're paying $280K per year for inbox management.
Not client work. Not strategy. Email.
The Three-Step Efficiency System
I tested these with my own team first. Then with clients. The time savings are consistent.
Step 1: Batch Email Processing
Check email two times daily. That's it. And use FyxerAI to have drafts ready.
Outside those times, email is closed. No notifications. No "quick checks."
This alone cuts email time by 40%.
Step 2: Template Everything Repeated
If you've sent the same type of email three times, create a template.
Meeting confirmations. Proposal follow-ups. Status updates. Introductions.
Templates aren't impersonal. They're efficient.
Personalize the first line, use the template for the structure.
Step 3: Schedule Specific Email Blocks
Put email time in your calendar like meetings.
When the time is up, you're done. Even if there are unread messages.
If something is truly urgent, people will call.
The Email Marketing Reality Check
If you're running email campaigns, three numbers matter:
Unsubscribe Rate Below 3%
Above 3% means your content isn't relevant.
People are opting out because you're wasting their time.
Fix your segmentation before sending more emails.
Click Rate Above 20%
Below 20% means your content isn't compelling or your call-to-action is unclear.
Test different CTAs. Make one clear ask per email.
Open Rate Around 60%
If you're hitting 60%, your audience is engaged. Your subject lines work.
Below 40%? A/B test subject lines until you find what resonates.
These aren't aspirational numbers. I see them consistently in well-run campaigns.
The App Sales Opportunity
Direct sales through apps bypass traditional channels.
Higher margins. Better user experience. More control over customer data.
If you're routing app users to external sales processes, you're leaving money on the table.
Build the purchase flow into the app. Test it. Optimize it.
What To Do Monday Morning
Pick one:
Implement email batching for yourself. Test for one week.
Create templates for your three most common emails.
Review your last email campaign metrics against the benchmarks above.
Don't try all three at once. Pick one. Measure the impact.
Then add the next.
Your competitors are either optimizing these systems or wasting hours daily on inbox management.
Which would you prefer?
Sprint Club members get the exact email templates and batching systems at strategysprints.com - 7 days free.