Simon Severino here, your personal business coach. Today I’ll show you how to increase your win rates. The problem is: 60% of all deals are lost due to customer indecision. That affects all teams, worldwide. But you can do something about it. And today’s video shoes you the exact steps to higher win rates:

^{Understanding the Root Causes of Customer Indecision}

When it comes to lost deals, only 44% are because customers don't want to change anything. The remaining 56% are committed to making a change but are struggling with reducing the risk of making a decision. This is where the three major problems come into play: lack of knowledge, fear of picking the wrong option, and lack of assurance in the results.

^{Increasing Customer Knowledge, Confidence, and Assurance}

As a salesperson, it's your responsibility to help customers overcome these problems. You can show them that you're the expert in your field, reduce options to avoid confusion, and have quality control mechanisms in place. By doing this, you can increase customer knowledge, confidence, and assurance.

^{Implementing Effective Strategies to Close More Deals}

But how can you accomplish this? In the video above, I share the strategies that can help you overcome customer indecision and win those lost deals. From building trust to providing valuable information, these tactics can help you become a more effective salesperson and close more deals.

^{Don't Let Customer Indecision Hold You Back}

If you're ready to take your sales game to the next level, don't let customer indecision hold you back any longer. Watch the video and start implementing these strategies today. With increased customer knowledge, confidence, and assurance, you can win those lost deals and boost your sales success.

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Simon Severino helps agency owners automate 85% of their B2B sales. He is the CEO of Strategy Sprints and Host of the top 2,5% podcast called "Strategy Sprints". He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon teaches Certified Strategy Sprints™ Coaches to scale agencies via better systems. As a member of SVBS (Silicon Valley Blockchain Society) he enables cross-stage capital flows and helps minimize execution risks in tech scale ups. His team is trusted by Google, Consilience Ventures, BMW, Roche, Amgen, AbbVie and hundreds of frontier teams. He is a TEDx speaker, and has appeared on over 800 podcasts. He writes for Forbes and Entrepreneur Magazine about scaling digital agencies.