Remember when you lost your favorite toy? And Mom said, "Did you check under the bed?"
And there it was?
That's what happened to Simon. But instead of a toy, he found $27,000.
Here's What Happened
Simon helps business owners make more money. (Kind of like you help your parents by doing chores, but bigger.)
One day, he felt stuck. His brain was tired.
So he went for a walk in the park.
While walking, he talked to his phone. He used ChatGPT—it's like a really smart helper that lives in your computer.
He asked it: "Which of my old customers did I forget about?"
The computer said: "Remember Ronin? You talked to him last year. He wanted to work with you but never started."
Simon sent Ronin one email.
Ronin replied the same day.
Two days later, Simon had $27,000 in his bank account.
Why This Matters to You
Most grown-ups use ChatGPT like this:
"Write my grocery list"
"Make a picture of a cat"
"Fix my spelling"
That's like using a race car to drive to the mailbox.
Simon used it differently. He asked it to help him find MONEY he already had.
The Treasure Hunt Game
Every business has five parts. Think of them like levels in a video game:
Finding new customers (like making new friends)
Staying in touch with them (like texting your friends)
Getting them to say yes (like convincing your friend to come over)
Doing the work (like actually playing together)
Keeping them happy (so they come back)
Most businesses are GOOD at some levels and BAD at others.
Simon asks: "Which level is hardest for you?"
Then he uses AI to fix THAT level. Not all of them. Just the broken one.
One person was really slow at starting work with new customers. It took three weeks!
He used AI to make it faster. Now it takes four days.
More customers stayed because they didn't have to wait so long.
The Big Secret
Simon looked at 40 big companies. All of them said, "We use AI!"
But only ONE company actually made more money from it.
Just one: Shopify.
Why?
Because everyone else was using AI to write emails and make pictures.
Shopify used it to fix their actual problems.
What You Should Do
Watch the video. It's 47 minutes. (About as long as a TV show.)
You'll see:
How Simon had that walk and that conversation
How to find the broken part of YOUR business
Why most people mess this up
Your competitors are already watching it.
They're finding customers they forgot about.
They're fixing problems faster.
While you're still asking ChatGPT to write your shopping list.
The End (Or the Beginning)
Simon went for a walk on Tuesday.
He had money by Thursday.
What if you had a conversation like that this week?
What would you find?
P.S. The best treasures are usually hiding in plain sight. You just need to know where to look.
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